How To Increase Twitter Shares From Your Blog Posts

t5Everyone is always looking for ways to not only get more Twitter followers, but more importantly, get more engagement and “shares” on Twitter as well. In this blog post and video, I’m going to show you a great strategy that Forbes is using and I’ll show you how to copy and implement this strategy on your own website for free. Sound good?

I got this idea from the Forbes article here. As you can see in that article, they have several different sentences that are perfect for tweeting, and they make it super easy to do so. I’ll show you how to set that up on your own blog in this article.

Why Does It Work?

There are two main keys to getting more content shared on social media: great content (this is a given) and making it easy to share your great content.

You REALLY need to make it easy. I can’t tell you how many times I see great content but there is no “share” button next to it. People are busy (and some are even lazy) and you have to make it quick and easy for them to share your content.

It’s not enough to just have a share buttons on your site, you need to have strategic places you put them, and you need to encourage people to share your content.

See what I just did there? The line above is clearly a “tweetable” and by doing the same thing throughout your own blog, you’ll make it easy for people to tweet and share your content. Don’t just put a tweet or share button at the end of your posts, place it within your post (like I did above) to encourage people to share something specific. It works really well and I’m glad I was able to borrow the idea from Forbes!

How To Implement This On Your Own Blog:

 To make this work on your blog, there are a few steps you’ll need to do. I’ll write them below but it’ll probably be easier to watch my video (also below) to see exactly how it’s done.

1. Place this code into your Theme’s header, tracking code file, or custom options:

code4

 NOTE: The theme you use will determine where to place this. I use the Canvas Theme (by Woo Themes) and for me, I place it inside the general theme settings under “tracking code”. You only have to place this in there one time.

2. Add this code to your Theme’s Custom.css file:

.tweet_quote {
    color: #ffff00;
    font-family: “Georgia”,”Times New Roman”,serif;
    font-size: 21px;
    line-height: 27px;
    padding: 0 3px 0 0;
}
.tweet_quote a {
    color: #ffff00;
    text-decoration: none;
}
.tweet_quote a:visited {
    color: #ffff00;
}
.tweet_quote span {
    background: url(“/images/bird_blue_16.png“) no-repeat scroll 1px 1px rgba(0, 0, 0, 0);
    left: 3px;
    padding: 0 10px;
    position: relative;
    top: 3px;
    transition: all 0.2s ease-out 0s;
}
.tweet_quote:hover {
    background-color: #069EEC;
    color: #FFFFFF;
    transition: all 0.3s ease-out 0s;
}
.tweet_quote:hover a {
    color: #FFFFFF;
    text-decoration: none;
}
.tweet_quote:hover span {
    background: url(“/images/bird_blue_16.png“) no-repeat scroll -21px 1px rgba(0, 0, 0, 0);
    cursor: pointer;
}
.tweet_quote:active {
    background-color: #194A9C;
}

NOTE: You only have to do this code ONCE, and you can get the blue Twitter bird image it references directly from Twitter here. Make sure and upload the Twitter image to your blogs “images folder.

3. Now, you can just place this code inside your blog post to make it work:

 

code2

NOTE: Of course you’ll need to change the URL from CNN to your website and change the tweet text, but that’s all you’ll need to do.

That’s it! By using this cool little Twitter tip that we “borrowed” from Forbes.com, you’ll be able to increase engagement and make your blog even better.

Hope that helps! Watch my video below to see how it’s done.

 

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